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But there is much more to it than that. Accountability always works best.

Branding Your Fitness Business

Contact us using the form at the bottom of this page to gain a new partner in marketing your business. Okay, so we may not always be in the best physical shape, but we do know our way around a fitness marketing campaign. You have to change up your workouts just like we have to change up our digital marketing strategies.

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We make sure our staff stays up to date on the latest fitness craze, group class, or nutritional breakthrough so we can offer the best fitness marketing services to your gym, studio, or club. So why would you work with a digital marketing company who has never actually succeeded in gym marketing?

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Fitness marketing is much different than marketing products or B2B services, and we understand that. Which is why we have a team experienced in making small gyms like yours grow into larger facilities that compete with brand name fitness companies. Here at LYFE Marketing, we genuinely care about your success — which is why we factor these strategies into your digital marketing campaign.

Wellness Marketing – Why Do People Buy?

Utilize content marketing with an informative and helpful fitness blog that constantly provides your knowledge even after business hours. Constant personalized communication with members and non-members through email marketing efforts and a weekly or monthly fitness newsletter is what makes the difference between you and the other local gym down the street.

Engage with fans on social media through comments and messages to encourage membership loyalty and word-of-mouth advertising. Run social media marketing campaigns that showcase the strengths of your facility and your fantastic offerings for members.

Business Guides - NPE Resources

Hold together all of your marketing efforts through an impeccable website design that always answers the fitness questions your visitors have, depicting the knowledgeable staff you employ. Avoid the fitness marketing guessing game when you work with our team of experts to grow your gym, fitness studio, yoga studio, fitness club, or personal training services. We help you get more clients, be more profitable, and change the game of gym marketing in the fitness industry.

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    However, it only works if you have the right message going in front of the right people. I have successfully generated hundreds of thousands of dollars worth of revenue for numerous gyms and PT studios and the number keeps going up. Niche down The first step in effective gym marketing is deciding exactly who you want to work with, how you want to help them and what you want to sell to them.

    Facebook advertising is the best way you can do this. Big statement? Designing a flyer to spread the word on your business, its services and advantages over the competition is a great way to stand out.

    The Fitness Marketing Guide for the Modern Fitness Founder

    You can also use flyers to share promos or events on social media or even to print them out. You can customize one of the fitness templates to get your own design, no photoshop needed! Your customers already know you, but what about new customers? You will want to create beautiful business cards your existing users can hand out to friends and acquaintances to share details on your business, its contact information, address, and other details. When designing your business card, keep in mind that it will make the first impression on your potential clients.


    Luckily, you can create a beautiful business card design with easy to use templates! Design a business card that represents your business, use your brand colors, choose your favorite graphic, type in all your info and get yourself a professional business card design in seconds! Offering a wide set of products to your users is a great way to make more sales while also providing useful gear and services to your clients. You may have partners or sponsors who sell their products at your gym, and you will want to promote these on social media or your website to increase their exposure.

    Fitness Marketing Strategies - 11 Tips To Grow Your Business

    Here are just a few examples of how mockups can help you showcase your products like a pro without having to hire a designer or learn Photoshop.